1 in 9 Swiss Residents Invest in Crypto: Curiosity Over Profit

A growing number of Swiss residents are dipping their toes into the world of cryptocurrencies, with one in nine now holding digital assets like Bitcoin and Ether. However, curiosity—not financial gain—is the main driver behind this trend, according to a recent study by the Lucerne University of Applied Sciences and Arts conducted on behalf of Postfinance.

Low but Emerging Interest in Crypto Assets

Despite the notable figure of crypto adopters, interest in cryptocurrencies remains moderate across the Swiss population. The study revealed that only 8% of respondents are “rather strongly” or “very strongly” interested in digital assets. Meanwhile, the vast majority—approximately 80%—have never invested in cryptocurrencies.

Bitcoin leads the pack in recognition, with 87% of respondents familiar with the cryptocurrency, followed by Ether at 35%. The findings suggest that while awareness is widespread, active engagement remains niche.

Demographics of Crypto Investors

The study highlights disparities in crypto investment habits among different demographics:

• Gender: Men are almost three times more likely to invest than women, with 17% of male respondents holding cryptocurrencies compared to just 6% of females.
• Income: Interest rises with income levels—22% of those earning over CHF150,000 annually have invested in crypto assets, compared to only 6% in the income bracket below CHF25,000.
• Generations: Younger individuals are significantly more engaged. Among Gen Z (aged 18–27) and Gen Y (aged 28–41), 13% and 18% respectively have made investments, in stark contrast to the 4% of Baby Boomers (aged 58–74).

Smaller Investments Driven by Curiosity

For most Swiss crypto investors, the financial stakes remain modest. About 31% of respondents hold less than CHF1,000 in cryptocurrencies. This trend reflects the experimental nature of many investments. The primary motivation cited by 71% of investors is curiosity or personal interest, while 50% are driven by the potential for returns.

“Returns and diversification of portfolios play a role,” the study notes, “but for many, they remain secondary motivations.”

Popular Platforms and Providers

The study also sheds light on where Swiss investors prefer to trade cryptocurrencies. The most popular platforms include Revolut, Swissquote, and Binance, which cater to both novice and experienced investors. The accessibility and user-friendly nature of these platforms likely contribute to their popularity.

A Nascent Market with Room to Grow

The findings paint a picture of a cautious yet curious population engaging with the world of cryptocurrencies. While interest remains concentrated among younger, wealthier men, the increasing accessibility of platforms and ongoing growth in crypto awareness suggest potential for broader adoption.

As the Swiss financial sector increasingly embraces cryptocurrencies—with over a quarter of banks now offering crypto-related services—the nation seems poised to continue exploring this evolving digital frontier.

For more insights and the latest updates on cryptocurrencies in Switzerland, stay tuned to Media Crypto Swiss News.